The flagship annual festival of the quarter — inspired by the old Easter spring gatherings when the whole neighborhood would come out together. Started in 2021 as a single-day resident-run event with word-of-mouth attendance, it has grown every year into one of Sofia's most-watched neighborhood festivals.

BY THE NUMBERS:
2021-22: First edition, entirely organized by local residents
2023: 2,500+ attendees · Interactive stage with big screen
2024: ~5,000 attendees over 2 days · Major sponsor growth
2025: 7,000+ attendees · BTV & BNR media coverage · Mayor of Sofia attended · 10+ corporate partners incl. Happy, Danone, Praktiker

ARTISTS ON STAGE: Tangra, Nikolina Chakardakova, Faktor, Fondatsiyata, Ensemble Bulgare

MY ROLE: Project manager for public outreach and social media. Coordinating participant groups on the ground, guiding performers and vendors to their designated spaces, briefing participants before their slots. Managing online presence across dozens of Sofia neighborhood groups reaching 10,000+ organic views per post.

The neighborhood Christmas gathering, now in its third year. Families, children, and residents come together in the park for a seasonal celebration with music, activities and community warmth. A winter counterpart to the spring festival, building year-round neighborhood identity.

MY ROLE: Technical setup and operations — installing and managing the sound equipment, running social media and outreach throughout the event, coordinating participants and guiding groups to their correct positions during the program.

During Sofia's garbage collection crisis the neighborhood faced overflowing bins, abandoned furniture and waste spreading across public spaces. The association mobilized the community to take matters into their own hands.

500+ volunteers coordinated over the course of a month. Operations were organized in waves — clearing overflowing bins, removing bulk waste, coordinating with municipal services, and establishing a neighborhood defense against further dumping. The before-and-after impact was dramatic and visible to every resident.

MY ROLE: Outreach, coordination, and social media mobilization throughout the campaign.

Park Lagera serves thousands of residents daily but had deteriorating playground equipment and no public sanitation facilities. The association tackled both through volunteer labor, petitions to the municipality, and community fundraising to fill the gaps where institutional support fell short.

The result: repaired and restored playground equipment, and a public toilet installed in the park — a basic amenity residents had been requesting for years. Small victory. Real, visible impact.